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Eltoro Fashions For Investors
Eltoro Fashions is a new wearing apparel brand store that is revolutionizing the shopping experience with as much enjoyable as possible with an array of prominent indigenous brands, reaching customer far and wide through a multi-channel approach.
Corporate Info
Mission Statement
Our goal is to delight our customers with a wide range of stylish, high-quality clothing options in a variety of sizes at a competitive & affordable prices.
“Buy More Save More”.
Key to Success
India Apparel Market
Apparel market size in Fiscal 2020 was ₹ 447,666 crores (US$ 59.69 billion) and expected to grow at a CAGR of approximately 8.95% between Fiscal 2020 and Fiscal 2025 to reach ₹ 687,263 crores (US$ 91.64 billion) by Fiscal 2025 on the back of factors like higher brand consciousness, increasing digitization, greater purchasing power and increasing urbanization. While the apparel market has degrown by approximately 32% to reach a value of ₹ 3,06,225 (US$ 40.83 billion) in Fiscal 2021 due to negative impact of COVID-19 pandemic, the market is expected to recover at a higher pace of 22.4% between Fiscal 2022 and Fiscal 2025.
The total organized apparel retail market in Fiscal 2020 was ₹ 143,429 crores (US$ 19.1 billion) which is expected to grow to ₹ 309,044 crores (US$ 40.9 billion) in Fiscal 2025 at a CAGR of 16.4%. The share of organized retail which was 32% (14.5% B&M+18% Ecommerce) in 2020 is expected to increase to 45% (23% B&M+22% Ecommerce) in 2025.
B&M model is expected to outpace the growth of E-commerce by Fiscal 2025.
Product Segmentation
Men’s apparel constituted approximately 41% and Women’s apparel share was estimated to be approximately 36% of the total apparel market in Fiscal 2021. The balance approximately 23% is contributed by kids’ apparel.
Geographical Segmentation
The urban apparel market had a share of 60% of the total market compared with a share of 40% contributed by the rural India in Fiscal 2021. Almost 21% of the urban apparel demand can be attributed to Delhi NCR and Mumbai making these cities the largest consumers of apparel in India. However, a distributive growth across the country is resulting in growth of demand from Tier II, III and IV cities which together account for 34% of the demand
Market Size
Competitors
Zudio
Style-up
V-Mart
Our Strategies
As part of our tier 3 strategy, we have identified key metro, tier I, and tier II cities and towns as prime locations for establishing small format stores, or EBOs. Through in-depth market research and analysis, we have carefully selected these locations with the goal of increasing sales and expanding our footprint. In addition, we have developed individualized growth strategies for our products and plan to enhance our brand presence through the establishment of exclusive brand stores. We are confident that this segment wise targeted approach to expansion will drive success and support our overall business objectives.
EBOs / Retail Stores
At our company, we have implemented an omni-channel approach to engage with our customers across multiple platforms. Our integrated system allows customers to interact with us online and offline, providing them with convenience and flexibility. Through our own website (www.eltorofashions.com) and leading e-commerce platforms like Amazon, Flipkart, Glowroad, Jio Mart, and Meesho, customers can easily place orders and access our products. We believe that this holistic approach to customer engagement will drive success and support our business objectives.
E-Commerce
As part of our distribution strategy, we plan to sell a significant portion of our brand products through large format stores operated by respected third party retail organizations. We have already secured arrangements with esteemed retailers such as Big Basket and dark stores, who has expressed interest in carrying our products. In addition to our franchisee-owned EBOs, this approach will allow us to increase the reach and accessibility of our products, ultimately driving sales and supporting. our business goals.
Supply Chain Stores
In order to expand our market presence, we have introduced new brands, DRAGO, under the ELTORO umbrella. Our goal is to provide high-quality products at a more affordable price point than what is currently available in the market. These brands will offer high-quality products at a lower price point than competitors, allowing us to reach price-sensitive customers and increase market share. By pricing our products for cash instead of credit, we hope to differentiate ourselves from competitors and drive greater sales.
Brand Penetration
Our Stores
Our Key Team Members
Krishnan Nagarajan,Promoter
K Nagarajan is an Ex-Banker with over 30 years of international exposure and a proven track record in the industry. He brings extensive experience in banking, operations management, and leading Saratoga Tex Private Limited, a company specialized in manufacturing and export of woven garments and also into manufacturing of Knit garments under the brabd name “Eltoro”. His strong foundation in finance and business make him a valuable asset to Eltoro Fashions.